Look and you’ll find thousands of young web designers and developers fresh out of school, with extremely similar credentials and portfolio sites to compare. What makes me different?
Because I’m an entrepreneur who has developed successful businesses of my own—and websites to represent them—over the course of three decades, I can offer you big-picture guidance at every stage of our project. See my sites:
Because I’m a multimedia graphic designer with three decades of experience in print, presentation and web, working for major companies throughout New York City, I also offer professional skills in video, audio, photo, illustration, animation, and copywriting to support the content of your website. See:
Because I’m a Certified Webflow Expert with over two decades of experience in web design and development, versed in all of the latest web design trends and standards, and expert in search engine optimization, I can ensure that your website will be state-of-the-art. See:
Three pillars of digital marketing are essential to achieving your goals. Creating a brand gives form to the unique value that you can offer others. Website design and development creates an online presence that conveys your brand’s value to your target audience and converts them into customers. Optimizing your website for search engine visibility ensures that the value you offer reaches every person who is seeking and could benefit from it. Together we will create a website that both reaches and converts potential clients.
If you have already established a brand, we can create a website that is fully consistent with it. If you do not already have a brand, I can help you choose a name and URL, design your logo, and establish your brand’s color palette and design conventions.
As a Certified Webflow Expert, I can help you navigate the otherwise daunting subcomponents of the web design and development process, including business strategy, IA (information architecture), copywriting and editing, typography, color theory, graphic design, UX (user experience), animation, usability testing, and hosting.
For the past two decades I’ve been immersed in SEO, during which time I’ve ranked several sites above-the-fold of page one. For an example, see one of my own sites dominating page one of Google in paid results, organic results, maps, and the Knowledge Panel.
While my unique skill is designing organically from a blank slate, I also offer conventional web design, albeit in state-of-the-art form. During our initial meeting we can determine which approach will work best for you.
Together we translate your brand into the ideal form of your website starting from a blank slate. Recommended when you require a unique website that fully reflects your vision and you have a flexible schedule and budget.
You describe your brand, the number of pages, and the features you want on your website and AI does the rest, combing the web and generating a sitemap, wireframes of the structure of each page, and preliminary text, which we then fully customize. Recommended when you want to jumpstart the creation of a custom website utilizing industry best practices. Accommodates all budgets while lowering your overall cost significantly.
We modify the content and design of a beautiful Webflow template or an existing website to reflect your brand. Recommended for clients with limited budgets who nevertheless need a sophisticated Webflow website.
To market jazz bands in New York via search engine discovery
To promote a book that presents a challenging new theory of rhythm and drumming technique
To showcase a musician’s bands, biography, and credentials to concert promoters and fans
The preciousness of children and the need for a child therapist to gain the trust of the child’s parents
To market a designer’s skill in creating and combining multimedia components into web, print and presentation designs
To provide in-depth information about a retirement community and its location
“I’ve had the pleasure of working together with Chuck over the past several years. He designed my most recent website and improved the SEO for my previously existing website. By working with Chuck—and yes, you can actually sit with him and collaborate—you can get material that really speaks to your market and appeals to your eye. This one-on-one collaboration allows you to communicate what is special about your product or venue in a way that you never could with an agency that would surely have a superior know-it-all attitude.”
To plan a website that will be an organic representation of the unique value that your personal and professional brand offers, we will begin with a one-on-one meeting of flexible length so that I can learn all about you and your vision for your site and your future.
I prefer to work with you than for you. Rather than offering you a set number of arbitrary designs to choose from and a set number of revisions arbitrarily tied to specific dates, I prefer to develop your website collaboratively and iteratively together with you. During this process, the shape of your website will take place organically as you teach me about your goals, preferences, and the unique identity of your business, and I teach you about branding, design, copywriting, usability, and search engine optimization.
Conventional web design is based on flat fees that create an incentive for the designer to increase profit by reducing work hours; your interests and the designer’s interests are at odds.
Organic web design is based on hourly fees that create an incentive for the designer to work—and bill—no more or less than needed; your interests and the designer’s interests are aligned.
Throughout the process, you will own the design and code and will always have the freedom to switch to a different Webflow designer/developer should you choose to do so.
My fee is based on the time I invest in a project. Currently, my rate is $120 per hour for non-rush projects. New projects begin with a deposit; subsequent invoices are sent periodically and are due upon receipt. I consider it an essential part of my job to keep the total hours billed as low as possible for any given project. My goal is that you will receive the greatest possible value at the lowest possible expenditure.
The cost of a website can vary widely depending on many optional variables, including whether we design from a blank slate or do a make-over of your (or another) site’s existing design, the quantity and quality of your site’s assets (photos, videos, illustrations, copy), whether you provide these assets or we develop them together, and whether your site requires a database, eCommerce features, or animations. Together we will choose the best approach to prioritize the scope of these component parts to best achieve your vision within the budget you define.
